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Almost every Apple-fanboy would agree that during the last few releases (i.e. iPod nano, new MacBooks) something was missing. The (positive) shock of something that no-one had imagined - not like for the new Nanos, the iPhone 3G or the new MacBooks, where images and almost all specs leaked before the official event took place.
So what is Apple planning in the near future? Why are there so little great announcements?

One more thing, please!

So I'm gonna tell you what Apple is working on and what the strategy of their MacBooks is - and it is relatively simple and obvious to everyone who follows the news. It is:

Multi-Touch.

Yeah, right! Or why do you think Microsoft is focusing on MultiTouch in Windows 7? They already announced it, but I'm sure Apple already has it already ready for production. Or why do you think there are only "performance increasements" in Snow Leopard? They will have it ready long time before Microsoft will be able to react and it will work perfectly because of the iPhone experience. Or why do you think all of the new MacBooks have a full glass front? Glossy screens suck but on the other hand it is the only option to implement a large touch screen that also can be cleaned easily.

Enough reasons, let's see what happens in January, if Apple will have "one more thing" and there will be another big bang when they release Snow Leopard and new MacBooks with a full multi touch enabled screen. I would hope so, otherwise their releases this year have not been that impressive...

PS: Please note that I'm not working for Apple nor am I affiliated with them in any way!

Labels: apple, english, mac, rumor